HUMBLE BEGINNINGS
I started as little
An Ode to Transcendence.
Born from the heartache of losing a cherished father in 2017,
AZUREDEE, this Black-owned, woman-led, made-to-order brand
is more than a tribute — it’s a journey of healing and resilience.
It embodies the strength found in grief and the drive to move forward,
imbuing a mission fueled by passion and purpose.
Shannen Azuredee, a self-taught designer, single mom and native
of St. Kitts and Nevis, curates collections that echoes the
empowering energy of New York City. In the heart of this bustling
metropolis, our made-to-order pieces come to life, meticulously crafted
in our atelier, embodying the spirit of the city that never sleeps paired with
a place rich in culture and natural beauty, stemming from my roots
in St. Kitts and Nevis.
AZUREDEE TODAY
And then I grew a bit
AZUREDEE is now a contemporary luxury womenswear, jewellery
and accessories brand based in New York City.
A notable milestone on this journey was our impactful debut at
NYC Jewelry Week (NYCJW) in 2021, marking a pivotal moment
and showcasing our ability to turn sorrow into beauty.
At AZUREDEE, we embrace the elegance of fine gold. Our commitment to
quality is reflected in the meticulous selection of 14K, 18K, 22K, and 24K gold,
ensuring each piece radiates timeless beauty and durability. Ethical practices
are at the core of our design philosophy, and we take pride in sourcing
materials that align with our values.
Our designs are tailored for empowered women who appreciate the fusion of
elegance and strength. Whether you're a trailblazer in the boardroom or
a creative force shaping the world, AZUREDEE is crafted with you in mind.